A Beary Special Miracle

(This story first appeared in Workplace Miracles – a book filled with a collection of stories from around the globe)

I have a secret that I’m going to share with you. I am a fifty year-old woman and I love teddy bears. Big ones, small ones, fat ones, skinny ones, long hair, short hair, mohair, bears with hats, bears with jackets, or just plain furry ones, I love them all.

Many years ago when I was a young woman going through a rough time in my life, I spotted a teddy bear while out shopping. I had to have it. On an impulse I bought the bear (which I really could not afford) and took it home with me. Every time I looked at my teddy bear, he made me smile and feel better. It was during this time that I tucked a dream in the back of my heart. My dream was to someday open my own shop filled with nothing but teddy bears.

After several years in the workplace and raising two sons on my own, I finally met my knight in shining armor. We were both ready to simplify our lives and since we both loved the country, some extensive searching enlightened us to a small town nestled in the mountains of Southern Oregon. Even though the time was not quite right, I knew that somehow I was moving closer to my dream. Indeed, this was the perfect place for a teddy bear shop.

Years later, after my husband retired, we were left with a small office building on the main street of our little town. The little dream tucked away in the back of my heart for all those years grew wings and soared. A new sign was painted for the building and “Just Bears & Stuff” became a reality.

Now, nine years later, I know that my instincts were right. I’m glad that I listened to my heart. I don’t have one outstanding miracle to shareI have hundreds. Every person that walks through the door of my special little shop can feel it…that special “teddy bear feeling.” Whether or not our customers have come to purchase a bear or just come to visit, we know that they will leave with smiles on their faces; teddy bears just make you feel good. Most every person that purchases a bear has a story. Our bears go to people who need comfort in times of illness or loss. Our bears go to people for joyful occasions or milestones in their lives.

Sometimes people, young or old, will make a purchase just because they need a teddy bear to get them through a bad day. These people are among my favorites because, in them, I see myself all those years ago when that first teddy bear came home with me and whispered in my ear, telling me that my dream for the future could come true. I’m glad that I listenedthat fuzzy bear was right!

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Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

Patricia Twitchell is the proprietor of Just Bears and Stuff, a unique gift shop located in Myrtle Creek, Oregon. Nestled in the scenic mountains, it is a favorite place to visit for people from all over the country. Receive “Beary Special Moments” a free online teddy bear facts and tips e-zine by visiting www.justbearsandstuff.com.

Workplace Miracles™ is a collection of thoughts by Lori Giovannoni and Kathleen Gage and of stories from around the globe that are sure to shift your perception. You can’t help but be encouraged to create your own miracles. To learn more or order the book visit www.kathleengage.com

manager@justbearstuff.com

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Wal-Mart - Sam Walton's Success Story

"There is only one boss - the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

Growing Up

Sam Walton's career in retail began in 1940 when he become a sales trainee in Des Moines, Iowa at a J.C. Penney store. Despite his enthusiasm to serve the customers, Walton was not a model employee. His desire to make his customers happy was so great that he often let other responsibilities like paperwork and keeping the books fall by the wayside. He was almost fired by his boss who told him that he was not cut out for a career in retail. Walton kept his job, however, because of his ability as a great salesman.

In 1942, Walton was drafted into the United States army. He worked in the communications division of the Army Intelligence Corps and remained on home soil throughout the Second World War. When he left the army three years later, Walton was married, had a child, and decided to start his own business to support his new family. With the $5,000 that he had saved along with a $20,000 loan from his wife's father, he purchased a Ben Franklin variety store in Newport, Arkansas. Walton was 27 years old.

Starting The Business

By putting in many hours at the store and implementing a pricing strategy far below what his competitors were charging, Walton's new business took off. By 1950 he had the top performing Ben Franklin store in the area. Walton's landlord, seeing his success, decided that he wanted Walton to sell the store to his son. When Walton refused, the landlord decided not to renew Walton's lease and he was forced to shut down.

Walton's 10 commandments for business success were: 1) Commit to your business. 2) Share your profits with your associates and treat them like your partners. 3) Energize your colleagues. 4) Communicate everything you possibly can to your partners. 5) Appreciate everything your associates do for the business. 6) Celebrate your success. 7) Listen to everyone in your company. 8) Exceed your customers' expectations. 9) Control your expenses better than your competition. 10) Blaze your own path.

Determined as ever to succeed in his venture, Walton looked for other rural Arkansas towns for a new place to set up shop. He came across a small village called Bentonville and opened the Walton's Five and Dime in 1950. He made sure to get a 99-year lease this time on the property. The two local competitors in Bentonville did not want to discount their prices and Walton's business began to flourish.

Realizing he had a recipe for success, Walton began looking for other areas of expansion. He borrowed money and used the profits from his first stores to acquire more. By 1960, he owned 15 stores but he was not getting the kind of return on investment that he thought he would be making. He then made the decision to follow a heavy price cutting strategy and hope to get much higher volume to turn a larger profit. This was not a new idea. The problem at the time was that most discount stores were small,located in urban areas, and focused on specialty items. Walton's plan was to change the way retailing was done across the country.

Building An Empire

Walton's revolutionary plan was to have large superstores in rural towns that discounted a wide variety of products. His initial approach was to Ben Franklin. They turned him down as they did not like the idea of operating with lower margins. Without a large company behind him, Walton opted to go it alone. In 1962, he mortgaged his home and borrowed against everything he owned to open his first Wal-Mart in Rogers, Arkansas, a neighboring town of Bentonville.

Excited about the prospects of getting discounts and selection that were previously only obtainable in the cities, rural customers came out in droves to his store. The success of his first store allowed him to expand and by 1969 he had 18 Wal-Marts in Arkansas and Missouri.

Funded solely through debt and reinvested profits, Walton decided that in 1970 he would take the company public. The IPO raised $5 million and Walton retained 61 percent of the company. The money was used to settle the company's debts and fuel further expansion. By 1980, 276 Wal-Marts were operating.

An integral component of Wal-Mart's success was its leveraging of new technologies to improve efficiencies and save costs. Walton knew that the key to success in a low margin business was to rigidly control his costs. Wal-Mart was, for example, one of the first major retailers to use electronic scanners at the registers which tied to an inventory control system so they could know immediately which items were selling well and needed to be re-ordered.

The success of his Wal-Mart stores led Sam to another idea - Sam's Wholesale Clubs. These would be discount stores that sold to small business owners in bulk. The idea was another big hit for Walton and by 1985 he was considered by Forbes magazine to be the richest man in America with an estimated net worth of $2.8 billion.

Similar to Ray Kroc, Sam Walton did not invent retailing, he simply changed the business model and way of doing business to make it a much more profitable venture.

Evan's website, http://www.evancarmichael.com , is the world's #1 website for small business motivation and strategies.

Author Info:

Evan is an entrepreneur and international speaker. At the age of 19, he became an owner and Chief Operating Officer in Redasoft, a biotechnology software company. The company quickly grew to over 300 organizations as clients, including NASA and Johnson & Johnson, in 30 countries. He started Evan Carmichael & Associates with the goal to give entrepreneurs the motivation to follow their passion and the strategies they need to succeed. Evan has delivered over 100 keynote presentations to entrepreneurs in North America, Europe, and Asia. He has been interviewed by newspapers, radio stations, and television stations including CHUM FM, CityTV, Global TV, OMNI TV, Enterprise, and the Toronto Sun. Evan's website, http://www.evancarmichael.com , is the world's #1 website for small business motivation and strategies.

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Change Your Story, Improve Your Life

What do you tell yourself and others about your life? Do you paint a picture of your life as happy and optimistic or as somber and sad?

It’s not what happens to us in this life but it is what we do with and about what happens to us in this life. Life is not fair. Never has been. Never will be. That’s just the way it is. So if you don’t like the hand that you’ve been dealt you have a right to complain all you want but that won’t change circumstances and it won’t make it better. It will make it worse.

Our lives are defined by the stories we tell ourselves and others. Good things happen to everybody and bad things happen to everybody. But it’s the story we tell that emphasizes the event.

We’ve all heard inspiring stories about people who have overcame hardships and difficulties. Those are the stories everyone likes to hear. They remind us of the triumph of the human spirit. On the other hand we all hear stories of gloom and doom from often well-meaning friends, loved ones, relatives. We hear exaggerated stories of sickness and despair. But all of the exaggeration of the bad brings more bad to your life. You get what you focus on. You see what you look for. If you are focusing on “how bad it is” that is what you are getting, more of “how bad it is”. If you are focused on the good that is what you get more of “the good”.

You can choose the stories you tell in your own life. You can choose to downplay the bad things and focus on the good things.

You can choose to put your emotions into the happy and joyful things and minimize your emotional words and stories about the bad things. We all have things we don’t like and things that happen to us that we would rather not have in our lives, but our lives go on. And our stories go on. The definition of what happened to you lies in the story you tell about it. When you change your story, you change your life because you changed the meaning and the definition of what happened.

Viktor Frankl, the holocaust survivor and the author of the great book “Man’s Search for Meaning” said

“Everything can be taken from a man or a woman but one thing: the last of human freedoms to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

Mr. Frankl survived one of most horrific events of all times. He could have told a horrendous story but he chose not to. Somehow he found meaning in it and he chose for his story to be a triumph of the human spirit.

May he inspire us all.

Author Info:

Karen Lynch: You can find http://www.livethepower.com/asamanthinketh.html and other amazing books at Karen Lynch's inspiring website http://www.livethepower.com

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